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Retargeting Plugin for Revive Adserver: TargetiX

The team at is proud to announce the upcoming release of their Retargeting plugin for Revive Adserver.

This plugin was designed primarily for use by publishers operating one or more websites. It enables them to help their clients to deliver their advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.

Behavioral Targeting and Retargeting Plugin for OpenX Ad Server

Information about this OpenX plugin, including an explanation of the concepts of behavioral targeting and retargeting, can be found at the website.